There are a number of bad practices that can have a counter productive effect on your SEO efforts, most of these factors involve breeching the terms of service of major engines like google, but there are other issues that can have a harmful impact such as rendering content material or navigation in a fashion that search engines cannot easily read or understand. In this text I will define a couple of of the blunders which I repeatedly come across as a professional provider of SEO Services These problems will result in your sites rankings being penalized, and by avoiding these practices where doable, and correcting any of the below that are currently affecting your web site, you’ll enhance your web sites on page search engine optimisation and make your website more easily spidered by Googlebot.

1. Hyperlinks To Bad Neighborhoods.

Search engines like google and yahoo understand that you cannot have power over who links to you, and they won’t penalize you for having hyperlinks from sites of a dubious nature, in spite of everything if this were the case it would be all too simple for unscrupulous web masters to sabotage the web sites of their competitors by constructing a few hyperlinks pointing to their web sites from free for all links farms and different low trust type sites. Nonetheless, they also understand that you’ve got 100% control over who you choose to link out to. If you happen to make a poor decision and hyperlink to a spammy web site or a link farm then you may be penalized because of this, so choose who you hyperlink to very carefully.

2. Flash Navigation.

Even though Google can now read some data from flash files, this does not imply that the day when a website can rely on flash as its sole mode of navigation has arrived, the truth is its still a long way off. If you have flash navigation in your website, then make sure its supported by text links. Also remember that not everyone has flash installed on their browser (or wants it installed) so your text links will also improve the overall usability of your website.

3. Splash Pages.

Adding a splash web page as your web sites homepage is a reliable way to loose visitors and kick your web sites rankings to the gutter. The homepage of a domain is the single most important page, due to this fact it makes absolutely no sense to make use of it to show a web page which incorporates little or no text and mainly consists of a pretty image with a “click to enter” link. How would you feel if you went to a shop to buy something for your dinner, only to discover a massive banner hung over the doorway to the shop and a button saying “push to enter”? Splash pages are irritating to users, and can actually result in a reasonable proportion of those lucky enough to have actually discovered your website to leave right there and then.

Furthermore the splash page is never going to even be indexed by google because it contains no textual content, therefore you’ve thrown away the most important page of your whole website. If you have a splash web page, do everyone a favor and remove it. Throughout my profession as a provider of search engine optimisation Services, I have yet to find anything that provides me more personal satisfaction than removing a splash page!

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